Though case studies for rural development are aplenty, there is no precedent for any non-profit public-private-partnership that addresses heritage conservation, socio-economic development and environmental issues, amongst others in the Indian Urban context. Demonstrating ‘culture as a tool for urban development’, the Nizamuddin Urban Renewal Initiative demonstrates a model for urban renewal with a non-profit People Public-Private Partnership model. An enhanced level of partnership between the Public and Private Parties in their mutually shared objectives of carrying out a model project leading to conservation based socio-urban development.